What can local TV stations learn from Stationgate? Should they be held more accountable when it comes to informing the public about its city burning to the ground? Yes. Were viewers, bloggers, journalists, and tweeters overreacting for calling out the networks on their non-coverage of the impending doom? No.
TV and radio are old media. But, they’re still the first place that people turn when something happens. Hurricanes. Earthquakes. 9/11. There is a responsibility for stations to serve the citizens when they need it most. This includes weekends when your back porch is engulfed in a ring of fire. It is more important than any car chase, funeral procession, or award show after party interview about a $20,000 dress.
Local network executives, who today defended their “coverage” of the “brush fires” should be embarrassed. They should be ashamed. They should probably be fired. Next time, at the very least, throw up an on-screen ticker with evacuation information. That way you can still show your precious Hanna Montana.
As for defending your coverage in light of viewer outrage… How dare you. We are the reason you exist. We are the customer. And we are always, ALWAYS right.