This spring, the Gay and Lesbian Centers in Los Angeles and New York partnered to sponsor Project Pushback, a viral video competition aimed at changing public opinion to favor same-sex marriage.
Out of 68 entries from across the nation, a panel of judges chose eleven finalists. Yesterday the winner who will receive a $2500 grand prize was announced, a video entitled Family Values created by LA-based filmmaker Andrew Putschoegl.
“We received entries from across the country but most of them were from Los Angeles and New York, being film centers,” Thomas Soule, communications director of the LA Gay and Lesbian Center told me. “The contest spurred people to get very creative in their approaches to changing hearts and minds about the freedom to marry for same-sex couples.”
Soule also said some of the entries will be shown at Outfest, the LA Gay and Lesbian Film Festival held each July at the Directors Guild in Hollywood.
The videos are all polished and professional, running the gamut from testimonials from real people to vignettes written for actors. There’s even a Blair Witch Project parody, which won the $1000 People’s Choice prize. But my favorite is the one where the guy says– actually, I don’t want to give it away so you’ll have to watch it and see why. (It made me cry.)
Los Angeles-based judges included Academy Award-winning producer Bruce Cohen (American Beauty, Milk); Rev. Art Cribbs Jr. of the San Marino Congregational Church; CA Assembly Member John A. Perez; Kirsten Schaffer, Executive Director of Outfest,; Judy Starkman, co-owner of convergencefilms.com and Emmy Award-winning director and producer Paris Barclay (In Treatment, Cold Case, The West Wing.)