Supergraphics: Annoying

In a rare collision of adjectives, the LA Times has an interesting, sad, and funny story about the cubicle man’s war against supergraphics, i.e., those giant vinyl billboards that drape giant buildings and somehow stay flat despite the wind.  Our building had a supergraphic of something at one point; it obscured Partner on the Left’s view of the ocean, Partner on the Right’s view of the skyline, and my view of a giant mound of dirt that was once supposed to be the nascent signs of a luxury loft tower that thankfully did not get built. They were angry, I was indifferent about not seeing the mound. In any case, it was a temporary anger, as the sign was removed by the end of the day.

Other office workers are not so lucky.  In the City Council’s very limited ground war on billboard blight, these supergraphics are popping up like mad and office workers aren’t taking it lightly. David Allen, chiropractor at 10801 National Blvd, quickly created this site to pressure his building owner to remove the enormous Tropicana vinyl on the side of his building.  The problem is more than your run of the mill view-related lawsuit that you’ll see from prototypical rich people; as the article points out, these vinyls can significantly reduce the amount of light entering a room, which alienates customers and clients and impairs one’s ability to her job.

So, what does The Narrator do whilst the city sleepwalks into its fight over the constitutionality of banning billboards like these?

Photo courtesy fellow writer jozjozjoz’ via the Metblogs Flickr pool.

3 Replies to “Supergraphics: Annoying”

  1. If its blocking a view and sunlight, one of the reasons I’m sure the tenants chose to rent there, I’m wondering if the can simply withhold rent until the vinyl is removed from their windows.

    Legally, not sure what can be done… if the building is historical, I believe it isn’t allowed… not that that stops anyone. But I also wonder what original conditions existed for the building to have been built in the first place, and if city code has certain requirements regarding appearances…

    These issues definitely tear at my soul, as I believe we should always err on the side of free speech… so hard finding justification in most of these incidents, including billboards, to stop them.

  2. I’m glad you posted this as I was debating it and hadn’t had a chance. That’s actually a photo of my old office building and I can tell you from first hand experience that everything they say about supergraphics blocking views and sunlight is totally true. They used to have unbelievable views out of that side of the building, but no more.

    Anyway, what I found most infuriating about this story is the fact that new supergraphics are going up despite the city’s 90-day moratorium on outdoor advertisements. Yet another example of how the outdoor companies continue to flout the law and operate as if they’re not subject to regulation. It pisses me off to no end, and somebody in city government needs to step up and put the screws to them.

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