Spotted on billboards all over Los Angeles: equal parts cultural sensitivity, never overestimating the intelligence (in-tel-ee-jens) of the public and pandering to the masses of Princesses, Chiquitas and their human companions in LA.
10 Replies to “Chihuahua Zeitgeist Report, part 2: Pronunciation”
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His wife was a spent piece of used jet trash
Made good Bloody Mary’s
Kept her mouth shut most of the time
Had a little Chihuahua named Carlos
that had some kind of skin disease
and was totally blind
Never could stand that dog
— Tom Waits
Frank’s Wild Years
And all this time I thought it was Chee-Hyoo-a-Hyoo-a.
Hrmph.
Did you see their original campaign? I find it even more repulsive actually.
Oops–link: http://www.gowanuslounge.com/2008/05/05/eye-on-the-street-heel/
The whole thing looks stooooooopid and am so glad my kids have outgrown that sort of movie.
How soon until the crap faux-mex fastfood (Tah-Ko Behl) tie-in hits the airwaves?
Does anybody NOT know how to pronounce “chihuahua?”
I’m almost ashamed to admit, I saw a tv commercial for this movie and thought that it looked pretty funny. I also award creativity points to anyone who comes up with a new move whose title is “Beverly Hills ____,” since so many such movies have already been released.
Most people do not realize that chihuahuas – both the name and the dog breed – originated not in Mexico, but in the same country where the Olympics are being played at the moment. Chi Hua Hua.
oh. was i the only one who thought they were just playing up the “wow” part of the pronunciation to be funny and not to actually tell you how to pronounce the word.