Note to focus group: the word “slab” is not appealing in a food business. Really, did you have to be told this?

I’ve vegan, so I don’t really care two poops about this place, but it is actually, from what I understand, a really successful chain. They mix up your additions (M&Ms, Oreos, etc.,.) to your icecream on a marble slab. That’s the gimmick.

http://www.marbleslab.com/

Interesting idea but hasn’t “Cold Stone Creamery” been doing that for years?

It will be interesting to see how this develops.

It was a nice reminder of the past. My favorite while in college and money was tight “BEER”. I think it was Blatz in my neck of the woods. Regardless at 4.99/case it was a deal

It’s a pricey place that obviously copied the name (and product) as closely as it could from Cold Stone Creamery, the way Kiwiberry and others copied Pinkberry. I agree, though, that Marble Slab’s copy job was especially non-creative. There’s a Kinko’s just a few doors down. Perhaps the Marble Slab folks would have done well to stop in and get some copying advice.

actually marble slab has been around longer than cold stone.
odd sign though, since they have a real logo and everything.

Is Marble Slab’s ice cream as disgusting and additive-laden as Cold Stone’s?

Mr Hooks, couldn’t tell you as I patronize neither. The whole Slapping of ice cream onto the counter makes me a little ill, cold slab or not.