Remember the awesome Generic Groceries of the 80’s — Plain wrap, White Label, etc? I thought that fad was long gone but then saw a store in the Marina this past week that harkened back to those carefree days. Join me after the jump for what it was.
There it is in all it’s plain wrap glory.
Something about the font and the color just holler generic to me. I wonder how many people sat in a room deciding on a name for this franchise. “We don’t want it to be too fancy and we want to make sure the customer is clear about what the counter is made of.”
For a real blast to the generic product past, click here for a great retro photo.
(Generic Cola image by RelyAble, found on wikipedia and is free for all.)