Have you seen this poster around town? The bold colors and throwback B horror movie imagery of this Heal the Bay bus shelter ad really caught my attention. So much so that when I drove past one for the first time on Hillhurst and Ambrose in Los Feliz, I actually turned around, pulled over, and exited my vehicle for a closer look.
Did I live to tell the tale? Or is this a post from beyond the grave?
Full posters and information on this retro campaign after the jump.
There are three different variations of these Heal the Bay ads in 100 locations throughout Los Angeles County. During the summer months, you’ll probably notice them adorning bus shelters or plastered all over construction sites. The three ads out there are Invasion of the Toxic Storm Drain Zombies, The Thing That Came From the Storm Drain and The Storm Drain Blob (see below).
Notice a trend?
According to Heal the Bay, the campaign is a fun and kitschy way to raise awareness in inland communities about the dangers of dumping toxic substances into storm drains. Which, as we all know, leads straight to the ocean.
“Yesterday’s trash is today’s ocean pollution,” says Matthew King, director of Communications for Heal the Bay. “Even if they don’t live near a beach, all Southland residents have a vested interest in the ocean. It supplies half of the world’s oxygen, is a major source of protein, provides a ton of therapeutic recreational activity and is a major tourist and economic driver for the region.”
So, booyakasha to all you green gangstas all around the Southland. And be careful about what you may be inadvertently dumping into the ocean.
Or do nothing and pray that Godzilla bails us out. Again.
All images courtesy of Heal the Bay.