Who are the “most digitally savvy consumers” in America today? The early adopters of online technology and new-fangled gee-wiz gadgetry? That’s a question answered by Advertising Age:
Not Los Angeles.
Earlier, Mark Pritchard of SF Metblogs expressed his ire over San Francisco’s #10 ranking on the list. At least his city is ON THE LIST. According to the new findings, only 7% of L.A. is “digitally savvy.” This puts us on par with Tucson and Little Rock. Yes.. Little Rock, Arkansas. In comparison, Austin came in at #1 with 12%, and Green Bay brings up the rear at 1%.
No wonder it took so long to get turn signals in this town.