L.A. considers selling naming rights to city services

The Sparkletts Fire Department? The Prius Department of Public Transportation? Under consideration.

Desperate to close the city’s $150 million budget gap, members of the Los Angeles City Council are thinking outside the box with ideas ranging from increasing the number and cost of parking meters (Bill Rosendahl’s idea) to charging arrestees the cost of police time (Dennis Zine’s).

Oh yeah, and “selling advertising or naming rights to city facilities.”

Among the options suggested has been selling ads for gunmaker Smith & Wesson on police cars around the “To protect and serve” logo – or renaming the new police headquarters after Glock, another gunmaker.

The transport division could be renamed after a car, such as the politically correct Prius.

Fire trucks could be sponsored by an insurance company or a brush-clearance firm. The DWP could have its trucks emblazoned with Sparkletts water ads.

Brilliant! Here’s some more ideas, City Council: Parking tickets could have coupons attached ($1 off 8 pack of Nathans hot dogs), court rooms could have commercial interruptions (today’s murder trial brought to you by Pinkberry!), and, well… readers? Any suggestions you can leave in the comments?  [source: Daily News ]

6 Replies to “L.A. considers selling naming rights to city services”

  1. Why not just stop wasting our tax dollars? Lets start with all city employees losing their tax funded autos and taking public transportation to get around while at work? The benefits?

    1. It’ll save 150 million easy.
    2. Less fumes in the air.
    3. Healthier city employees, less health care costs.
    4. It’ll force them to fix the transportation problems.
    5. It’ll inspire residents to use the transportation system.
    6. It’ll remove about 50,000 cars from the city streets.

    It’s a win – win x 3

  2. The L.A. Sheriff already promotes itself on the ass of its diesel therapy (prisoner transport) buses. Why not sell the space?

    Too, why not make every L.A. City Council member be branded on the forehead with a spot advertising the firm who gives them the largest bri—, er, contribution, and raise the limit? Once that precedent is set, then each councilmember’s entire body could be made available, with half the funds going to make up for the inevitable budget cuts that allow for the personal motor vehicles that they insist are required for they and their sundry staff.

    Former LAPD’er Dennis Zine might consider ad space on his former colleagues’ handcuffs, batons and officers’ helmets. After all, those particular items tend to be on the news rather frequently.

  3. Bromike has the right idea…save a ton of money and all nonessential services…ie not police cars or fire trucks on duty they have to take public transportation.

    Do that and I’d bet the pressure would be on fast to get a light rail centered transit up and running really fast.

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