Many of my morning bike commutes bring me south on La Brea from 4th Street to Redondo Boulevard and past this sign for Sense of Style Salon Supply near 8th Street, whose sign always induces a quizzical chuckle. Never minding that SOS is the international distress signal that can be applied to disasters of style and fashion, what I really want to know is what they were going for when they designed the logo. Whatever it was, they didn’t quite nail it because the three letters can be too easily misinterpreted (at least by me) to look like they were handformed from poop.
Sense of Style? Sense of Shit. Time for a makeover.