Hmm, this strikes me as a tad backward. The Los Angeles Unified School District has apparently hired image consultants and a PR firm to handle some recent negative publicity. Way to use the ol’ taxpayer money:
The recent hirings come in addition to a six-person communications staff with a nearly $1.4 million budget, an overall $10 million communications budget, and a separate consulting contract with Darry Sragow, who helps LAUSD develop communications strategies and policy issues.
One of the district’s recent hires is Victor Abalos, a communications consultant for Superintendent David Brewer III who has been signed to a one-year, $178,000 contract to develop communication strategies including restructuring LAUSD’s communications department.
LAUSD also has hired consultant Michael Bustamante under a six-month, $90,000 contract to deal with communications strictly related to the district’s electronic payroll system.
Here’s an even better way to change your image, and it probably won’t cost you as much moolah: figure out what you’re doing wrong, and then fix it. United Teachers Los Angeles President A.J. Duffy is inclined to agree with me.
“Don’t spend $10 million for spin doctors to weave their webs that try to show the world that they’re really good guys. Actually do it right.”