“Fresh and Easy” starting soft openings in LA Metro
6:45 am in Announcements, Food & Drink, Shopping by frazgo
Soft openings have started in the LA Metro area. Soft as in no publicity, no ribbon cutting, just opening the doors and see what happens before the official announced start. From there things can be fine tuned before they start amping up production. Do recall that the Fresh and Easy Neighborhood Markets are all about fresh ready to heat ‘n eat meals so this is more than just tossing up the packaged goods.
My mole with in Fresh and Easy has been working incredibly long hours. He said Hemet opened up almost 2 weeks ago and without any publicity the sales have exceeded expectations. He said that they were told of 5 more soft openings in the next few days. At least one for certain LA proper, one each in Arizona and Nevada. He did opine that the way things have been amped up it could be 10 stores getting soft openings in the next few days. It’s really top secret on what stores are getting the soft opening and he doesn’t even know for certain specific locations. He’s working on it for me right now.
A bit more after the jump.
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