Soft openings have started in the LA Metro area. Soft as in no publicity, no ribbon cutting, just opening the doors and see what happens before the official announced start. From there things can be fine tuned before they start amping up production. Do recall that the Fresh and Easy Neighborhood Markets are all about fresh ready to heat ‘n eat meals so this is more than just tossing up the packaged goods.
My mole with in Fresh and Easy has been working incredibly long hours. He said Hemet opened up almost 2 weeks ago and without any publicity the sales have exceeded expectations. He said that they were told of 5 more soft openings in the next few days. At least one for certain LA proper, one each in Arizona and Nevada. He did opine that the way things have been amped up it could be 10 stores getting soft openings in the next few days. It’s really top secret on what stores are getting the soft opening and he doesn’t even know for certain specific locations. He’s working on it for me right now.
A bit more after the jump.
Simon Uwins the local head running the show has a blog HERE. It’s a nice way to get an idea on how this company is being run. Rumor has it he writes the posts himself, not a PR flunky. I like what I see.
I had heard a bit prior about the benefits for even part timers and better than prevailing wages. That was nice to hear given the companies that still try to skimp where they can. This bit directly from Simon’s blog post on October 19,: “We were thrilled with the response we’ve had to recruiting around our first 6 stores. We filled all our positions, and it’s enabled us to demonstrate that we deliver on our promises. Over 50% of our recruits come from the local neighborhoods, and everybody is working at least 20 hours and are eligible for full-time benefits (check it out).”.
Keep your eyes open and let me know if you spot one with the doors open. I’m watching Arcadia and can’t wait to get in and see if its as good as what I have seen on the sly courtesy of my mole.
11/3 Clarification, Mr Uwins is the head of PR, its his own words, not a flunky.