Showtime released a new print ad ( for their upcoming series Californication showing star David Duchovny in a casual pose as text boxes and arrows give commentary on his hair, clothes, etc. and everything else that makes him “L.A.”
Here’s the summary for those unwilling to click the image link goes to Popbytes, who earn the hat tip):
-Meticulous unkempt hair
-S900 hangover helpers [points to sunglasses]
-Style is the new substance [points to jacket]
-Stay in shape. Screw your personal trainer.
-Winners never quit. [points to cigarette]
-$350 jeans. Slacks are for slackers.
-Sports car. 0-69 in 4.3 seconds.
Is Showtime out of touch, projecting, or did they hire a New York ad firm who haven’t been to Los Angeles in ten years to make this up? Besides, isn’t lifting the “Priceless” concept dated?
Feel free to leave your own more relevent tips on “How to Get L.A.’d” in the comments.