Regal Cinemas is now enlisting the help of its audiences to monitor its movie theatres for disturbances by alerting staff with a “remote control”. One member of the chain’s “Regal Crown Club Loyalty Program” will be given the device on the way into a movie, where they can press a button if they witness loud talkers, sound and projection problems, pirates, or anything else that is ruining the movie going experience.
Ten Los Angeles area theatres are employing the device, called the Regal Guest Response System, including the Long Beach Stadium 26 and the Ontario Palace Stadium 22.
While the remote control handlers aren’t paid, like the usher who’s job they’re replacing, they are compensated with bonus credits on their loyalty member card.
Hmmm… “loyalty” + “rat out your peers” = free popcorn. For some reason, I’m actually not creeped out in this instance.
I’d love to hear if any of our readers has seen this device in action. Additional local theatres using the Regal Guest Response System after the jump.
…h/t WCBS TV New York, via Drudge Report… more from Regal’s press release…
Los Angeles market theatres using the Regal Guest Response System
ONTARIO PALACE STADIUM 22 + IMAX
SOUTH GATE STADIUM 20
IRVINE SPECTRUM STADIUM 20 + IMAX
LONG BEACH STADIUM 26
AVENUES STADIUM 13
CAMARILLO PALACE 12
VALENCIA STADIUM 12
PARKWAY PLAZA STADIUM 18
TEMECULA STADIUM 15
ANAHEIM HILLS 14