That is the simple request being made by the Donald T. Sterling Graphic Design Foundation. The foundation is a joint effort between Marc Grobman and people with eyes who can no longer take the full page ads that the LA real estate mogul and Clippers owner regularly runs in the LA Times – because they are so damn ugly. The foundation says:
Here’s the problem: The ads don’t follow even the most basic principles of graphic design. They blend a hodgepodge of un-related type-faces. The margins are reduced to an 1/8 of an inch, surrounded by clunky borders. The width of the type is stretched and squeezed to fit. The space is cluttered with very large type, leaving no room for the eye to rest and making it hard to read or scan the page. Basically, the ads are painful to see.
This is not meant as an indictment of Mr. Sterling’s secretary, nephew, intern or whoever produces these ads. They’re doing the best they can without professional design software or training. But just placing one of these ads in the Times costs more than my annual salary. Donald T. Sterling Corporation can certainly afford to hire a professional to design them.
The foundation is asking for your help – they’ve put up a petition and are calling for an letter writing campaign to the Times hoping to reach someone who can put an end to this madness. Won’t you join their cause? [Thanks Marc!]