Donald T. Sterling, please knock it off

sterling3_thumb.jpgThat is the simple request being made by the Donald T. Sterling Graphic Design Foundation. The foundation is a joint effort between Marc Grobman and people with eyes who can no longer take the full page ads that the LA real estate mogul and Clippers owner regularly runs in the LA Times – because they are so damn ugly. The foundation says:

Here’s the problem: The ads don’t follow even the most basic principles of graphic design. They blend a hodgepodge of un-related type-faces. The margins are reduced to an 1/8 of an inch, surrounded by clunky borders. The width of the type is stretched and squeezed to fit. The space is cluttered with very large type, leaving no room for the eye to rest and making it hard to read or scan the page. Basically, the ads are painful to see.

This is not meant as an indictment of Mr. Sterling’s secretary, nephew, intern or whoever produces these ads. They’re doing the best they can without professional design software or training. But just placing one of these ads in the Times costs more than my annual salary. Donald T. Sterling Corporation can certainly afford to hire a professional to design them.

The foundation is asking for your help – they’ve put up a petition and are calling for an letter writing campaign to the Times hoping to reach someone who can put an end to this madness. Won’t you join their cause? [Thanks Marc!]

6 Replies to “Donald T. Sterling, please knock it off”

  1. i am fascinated that someone actually took the time to petition a better design for a page in a newspaper!

  2. Not A page. Many pages. Every week more full page ads. I tried to ignore them, but they won’t go away and they keep getting worse!

    People organize against bad billboards, signs, architecture and public art. And these ads have become a fixture here in LA. They really ruin my Sunday mornings. So it was finally time to take a stand!

    (Hey, thanks for the mention Sean.)

  3. How inane – the fact that not only is there a petition, but that you actually wrote a post about them means the ads doings their job – getting noticed.

    Bad type face or not, even a glance will tell you that it is another Sterling ad. Changing them now would take away any impact they have made so far. And, by the way, they are perfect ads for what they are. If some high-falutin “graphic artist” cannot admit to that, better look for another line of work!

  4. Agreed, the brand identity for the Donald T. Sterling is “butt ugly” and you, unfortunately, always know a Donald T. Sterling ad when you see it. That does not mean that it does a good job of forwarding the message of ‘the most beautiful apartments in the world.’ It is certainly possible to retain some of the brand recognition without totally ugly ads.

    Sadly, I know we are only bringing a little more attention to these ads with this campaign. But if it just prevents one other billionaire from creating ugly ads, it will be worth all the time, effort and sacrifice.

  5. You can’t take Sterling’s ads out of the LATimes! They’re the only thing between the paper and bankruptcy!

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