I’ve been using USAirways quite a bit lately (out of Terminal 1 at LAX) and though many folks refer to them as Useless Air, I’ve had acceptable travel experiences for the most part.
Lately I’ve been annoyed though. The advertising is getting out of hand. Passengers are being sold out. Both times I took a red-eye last year (most recently for the holidays) they showed a video advertisement for their travel services. I get it, they want to promote themselves, but IT’S A RED EYE … you’re not showing a movie – besides that safety video while we’re on the ground KEEP THE DAMN THING OFF.
Of course the last straw has to be that they’ve sold the tray tables for advertising. Click on that link. You know how they sell passengers to advertisers?
The ad above was from Splenda and some sort of flavored chemical mess that you’re supposed to add to the lackluster coffee you still get for free on the plane.
I shouldn’t be surprised, there was an article about it in the NYTimes back in ’03. I can’t help but love this quote:
America West announced that it was offering “tray-table advertising, a new and innovative advertising medium” that “provides customers a novel opportunity to learn about the products and services offered by quality, forward-thinking advertisers.”
Oh, thank you! Thank you airlines for helping me to learn more about products and services! (If I wanted to do that, I could read the SkyMall catalog, thankyouverymuch.) What I want is better service. I want the seats I booked, I want to be able to redeem my miles. I want to get where I’m going not worse for the experience. I’m sure when they start allowing cell phone use on airplanes we’re going to get directed ads while flying.
(Have you seen any other ads on planes? I hear they also book ads for the overhead bins.)