Pinkberry may be healthy for you without even having to open. In the wake of all the WeHo controversy over their parking hogging, I’d like to point out that they are doing public services in both Beverly Hills and Pasadena. In Beverly Hills, they replaced a Mrs Field’s cookies; in Pasadena, they replaced a pizza-by-the-slice place.
Of course, this is a controversial change. A co-worker had to go through rehab from his Mrs Field’s addiction. My boyfriend is grumpy that his favorite East Coast style pizza in Pasadena is gone. Not that Pinkberry is directly responsible for either of these, of course – but it’s just a nice coincidence, that the healthy frozen yogurt has replaced higher sugar or higher fat eateries.
By the way, I emailed Pinkberry HQ to ask about when they were opening the Beverly Hills and Pasadena stores, and it won’t be for awhile – sometime in Q1, 2007 was the soonest they’d admit to.