I agree with Curbed LA that talking about H&M coming to Los Angeles is beating a dead horse. So I’ve put my entry about my visit this weekend behind the cut to spare those who may not be interested. For those of you wanting to know how bad the lines and inventory shortages are…entry is below.
Last night, the boyfriend, I, and two visiting friends from San Diego, were wandering Old Town Pasadena in search of dinner. I like Old Town in the same way I like the Third Street Promenade, because I’d rather be in an outdoor mall in a nice neighborhood, than in say, the Beverly Center. But since I don’t go to malls of any sort very often, I haven’t been to Old Town in months.
Which is why I managed to actually forget that the H&M was finally open until I walked past it. At which point, I sort of dove through the doors, and then stood, open mouthed, at the sheer size of it. And at the actual clothes. Of which there were many. Given that the San Francisco store was sold out of inventory for weeks after the big opening, I was shocked to find the store as well supplied as it was.
I asked the cashiers about this when I went back today, and they told me that they’ve been getting shipments in every day to meet demand. And demand is high. The store was actually exceeding occupancy limits, and had a nightclub-style lineup, complete with bouncers and velvet rope, on the sidewalk. In retrospect, it would have been interesting to talk to people in line and find out if they had come in from other parts of L.A., because the Beverly Center opening is still weeks away (Nov 9th). However, it was HOT out (I’d guess in the 90 range) and I was distracted by the frozen yogurt place across the street, so my investigative journalism will have to wait unil a cooler day.
If you want your Eurofashion, here’s the very obvious things you need to know:
1. Do not go at peak shopping times. If you must, bring water, because you will be outside waiting.
2. Change room lines are INSANE – I think it was a thirty to forty minute wait – so I suggest buying your clothes, taking them home, and returning them if they do not fit. I did that with mine, and I was in and out of the store in less than forty minutes – counting shopping time.
3. Focus on one rack at a time. Because if you look at everything in the store at once, it will overload your circuits. I almost lost it when my brain tried to process too many things I actually wanted at once.
4. As a side note, the background music instore is also fabulous, which is good, because the lousy music choices are one of the myriad of reasons I avoid Gap and Old Navy wherever possible.
That’s it. Good luck, fellow shopppers!
(Photo above also from Curbed LA)