Last night, I was with a friend who wanted to check out the aforementioned MySpace-sponsored Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan advance screening at the AMC Century City.
We arrived at 7:00 PM, and I was stunned, to the point of laugh-out-loud laughter, at the number of fans who were already there. The line started inside and snaked its way through half the lobby before continuing outside and down the side of the building. And there were still two hours remaining!
(I spotted a videocamera crew filming the line inside the lobby, presumably shooting for MySpace/Fox, who were no doubt elated at the rabid fan presence, for promotional and advertising purposes.)
UPDATE: Travis of the Cosmos echoes Sexytime in the comments, posting that “So I decided to go to that Black Carpet screening for the movie ‘Borat’ last night. I met up with my friend James, his girlfriend Kristen, and his brother Aaron at the theater in Century City where it was showing. We had what we thought was a pretty good spot in line. After waiting for about 3 hours (for me at least, it was about 5 for them), the staff informed us of it being full already but there would be a midnight showing now. I was hesitant, but convinced to wait. I’m glad I did. … The movie got out at about 2 am. I got home at about 3 am. I had to get up this morning at about 5 am. So I’m on pretty much no sleep. And I wound up dropping about $21 on parking which proved to be pointless because they were just letting people out anyway.”