Help Support Gallery Row: The Art of Decadence

Lalique Etched Glass

Tomorrow night from 7pm-1am in the Oviatt Penthouse, you can help support the Gallery Row Organization, who are responsible for the vibrant gallery scene in Downtown LA’s Historic Core. Tickets are only $60 and include appetizers and entertainment. It will be fun and will support a great cause. Read on for more details.

Gallery Row presents:
The Art of Decadence
Thursday, September 21, 2006, 7pm-1am
Tickets, $60 in advance / NEW REDUCED PRICE! $60 at the door

To be held at
The Oviatt Penthouse
617 So. Olive St., Los Angeles, CA 90014
Contact for tickets or information: Cheyanne Della Donna
Tel (310) 926-6657
E-mail [email protected]
Gallery Row Web site

You are cordially invited to The Art of Decadence, a Gallery Row
Organization fundraiser. The event will be held at the historic
Oviatt Penthouse, a masterpiece of Art Deco design located in
Downtown Los Angeles.

The night includes appetizers from LA’s premier restaurants, such
as Lost Souls, Pete’s Café & Bar, Pitfire Pizza, and Tres LA
Catering. Entertainment includes a poker tournament, a cigar-
rolling station, burlesque dancers, and live entertainment. A
silent art auction features works by notable artists such as Jeff
Gillette, James Dinverno, Matt Aston, William Wray, Renee Amitai,
Richard McDowell, Mickey Kaplan, and many more.

All proceeds from this event will go toward Gallery Row
Organization programs such as the Downtown Art Walk, Gallery Row
Readings, Look What We Can Do, and Walk This Row. Proceeds will
also benefit GRO’s general operating and marketing costs for

“A castle in the air!…A castle, architecturally graceful,
luxurious in appointments, sumptuous in artistic adornment.”
– Los Angeles Times, 1928

In 1906, at the age of 18, the talented and ambitious James Oviatt
left his native Salt Lake City for Los Angeles, where he began a
career in haberdashery at Desmond’s Department Store.

In 1925, on one of his many trips to Paris, Oviatt attended the
landmark Exposition Internationale des Arts Decoratifs et
Industriels Modernes (from which the term Art Deco was derived).
Instantly captivated by the beauty of Art Deco, Oviatt commissioned
the leading European designers and craftsmen to ornament a
magnificent building that would be the new home of Alexander and

The Oviatt Building, erected in 1927, was the first Art Deco
building in Los Angeles. Designed by Albert Walker and Percy Eisen,
it was lavishly embellished with French marble and more than 30
tons of Lalique’s art glass – the largest shipment of its kind ever
to pass through the Panama Canal.

Hailed by Oviatt’s contemporaries as “a castle in the air”, the
Penthouse was the site of legendary parties for decades. Oviatt and
his wife Mary entertained lavishly, and signed photographs of their
friends and clients – including John Barrymore, Errol Flynn, Leslie
Howard, Charles Boyer and Howard Hughes – still grace the Penthouse

By 1969 the era of Alexander and Oviatt was over. The haberdashery
closed, but the Oviatts continued to occupy the Penthouse until
their deaths in the early 1970’s. In 1978 the Oviatt Building was
declared a cultural monument; and in 1983 it was listed in the
National Register of Historic Places.

The vision of Gallery Row Organization is to create a thriving,
pedestrian-friendly, culturally abundant, urban neighborhood.
Gallery Row Organization will educate the public and facilitate
cultural and economic revitalization.

DOWNTOWN ART WALK (DAW) Sponsored by Gallery Row Organization and
Bert Green Fine Art, the Downtown Art Walk is a monthly, self-
guided tour of the art exhibition venues in Downtown Los Angeles.
Held every second Thursday of the month from 12-9PM, DAW brings
hundreds of people to Gallery Row. Please visit http:// for more information.

LOOK WHAT WE CAN DO is designed by GRO to encourage new creative
businesses to start in Gallery Row, Downtown Los Angeles.

WALK THIS ROW is an hour-long walk through the streets of Gallery
Row, visiting the various galleries and venues in the district.
With local Los Angeles residents acting as docents, each tour will
be individualized and will express the interests of the resident
tour guide.

GALLERY ROW READINGS (Grr!) Grr! introduces works by Los Angeles
playwrights to a theatre-hunger public. Grr! will showcase a
different theater company every month at LATC.