That is a question that comes up from time to time and last week a blogger in Bangalore wrote a very long post about just that. I’ve spent the past week talking to the folks writing for us, and the people behind the scenes making it happen and I think I have a pretty good answer to the question. It all seems to boil down to the fact that there are people reading blogs for different reasons – some people just want to know it’s raining, while other want to know that it’s raining and that the author lost his umbrella on the way home from work. I like the stories about the unbrellas. If you’ve ever read blogging.la and wondered WTF we’re trying to do, this post is probably worth reading.