On Monday Kevin Roderick at L. A. Observed reported the news that beginning September 30 the L.A. Times would quit automagically including its “TV Times” guide with its Sunday papers and that if subscribers wanted to keep on receiving it they could go to the trouble of calling a number and requesting its continued deliver in Saturday’s papers.
Even before the insert was stripped of most of its editorial content to little more than listings (that I had little use for as a DirecTV subscriber) I often pitched it into the recycle basket without a second glance, so I certainly wasn’t going to go to the trouble of calling up and begging to keep getting something I didn’t use.
But then the phone rings just now and surprise surprise on the other end is a recorded voice from a machine somewhere within the bowels of the Times Building telling me to press 1 to keep getting the “TV Times” or to press 2 if I don’t want it anymore. Since they came to me instead of me having to go to them, I opted to keep the useless thing coming to me — mainly to see if it actually does.