Via The L.A. Times:
You would never call this part of town chic. But Venice Boulevard in Mar Vista has the essentials: sex, death, food and great jeans. The stretch roughly between Grand View and Lincoln boulevards is classic commercial L.A.: drab and fascinating, its optimistic bursts of entrepreneurial energy alternating with its decrepit and dying ventures.
…there is Freddy and Eddy, sandwiched between Coiffures de Paree and Global Coach, a used car lot. Freddy and Eddy is a mysterious little storefront that is easy to miss. This is by design.
Its brick facade has two front doors and two picture windows. The windows are always curtained, and the doors are always locked. “Freddy and Eddy,” says the sign along the roofline. “Where couples can come.” …Freddy and Eddy is a sex shop. For couples. The proprietors, Ian Denchasy (Freddy) and his wife, Alicia (Eddy), are on a mission to improve the marriages of America. They have been together for 17 years, they explain, and they want your marriage to be as fulfilling as theirs…
More after the jump.
Now, it would appear, the couple’s media moment is dawning. On Oct. 6, they will debut an advertorial column, “Behind Our White Picket Fence,” in L.A. Weekly’s “Best of Los Angeles” issue. It will serve as the opening page to the publication’s adult-themed ad section, said L.A. Weekly account executive Paul Sanchez, who recruited the couple. “We hope to demystify something that is such a huge industry in California,” Sanchez said. “There are tons of folks that buy and use these products and don’t know which way to turn. These products are not simply bought by 7-foot bald tattooed giants with piercings and corsets. It’s not a lurid thing.”
The Discovery Channel Canada program “Sex Files” has filmed a segment on sexual satisfaction featuring the Denchasys. The television show “Blind Date” has filmed several of its couples’ first meetings at the store.
And in perhaps the strongest sign that the Denchasys have arrived, they recently turned down an appearance on a network show because, said Ian, they were wary of being mischaracterized as “the perverts down the lane.”