Latino 96.3… more LA radio suckitude

September 23, 2005 at 2:11 pm in Uncategorized

latinologo.jpg The roommate’s precocious 6-year old brother seems to be more in touch with the music of young Latinos than either one of us. Last Friday when she was babysitting him, he got in the the car and asked, “can you please put it on Latino 96.3?” I laughed when she told me, but I also thought that the music on Latino 96.3 is inappropriate for a 1st grade kid. Still, he’s more in touch with popular music than I am.

I didn’t know of the existence of Latino 96.3 KXOL until about 6 weeks ago when a friend tortured me by playing it in his car. From press releases online, I figure the station debuted some time in the spring. Latino 96.3 features the new “hurban” (Hispanic urban) format and targets 18-34 year olds. I’m in that age group, but I’m not into the latest craze coming from Puerto Rico and Panama. Reggaeton is a blend of

dancehall and hip hop genres, with additional influences from reggae, electronic, bomba, plena, as well as other Jamaican music. The music is combined with rapping (generally) in Spanish, giving Reggaeton its distinct Latin American music touch.

Like all music genres, themes and topics vary, but the songs that are getting the most airplay are rather sexist, simpleminded and raunchy. No me gusta la gasolina.

Latino 96.3 reportedly plays local LA hip hop groups. I haven’t listened long enough to see if they play some Ozomatli, but I know if I wanted to listen to Ozo, I’d just pop in a CD.

When other contributors complain about LA radio generally sucking, I’d think that at least the Spanish language radio stations were not that bad. I like the regional stations like Que Buena and even the pop station Super Estrella plays some good stuff at times. Now, I take my opinion back.

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