I may lack the long-term residency cred to groan so loudly whenever my neighborhood is misrep’d or whitewashed, but despite such short tenure here (a scant two years), I nevertheless got a little proprietarily bent in discovering sanitized stuff like his two-page print ad for Nissan found in front of the current issue of Tennis magazine:
Titled “Fishing in Silverlake, Los Angeles, 9:14 AM,” the serene street scene first shows me a prototypical multi-culti hipster couple loading up their gentrifying Nissan Murano with the catch of the day (be sure to note the ubiquitous messenger bag draping the dude ó that so always happens when shopping too early in the morning for now-and-wow light fixtures).
Next I recognize the intersection of Sunset Boulevard and Hyperion Avenue right there in the heart of Sunset Junction, but then I’m thinking 9:14… when ó maybe Central Time? Because at that hour any day of the week that slice of Silver Lake is neither that dim nor that void of life. Finally I realize that I should be seeing a background featuring the colorful Casbah coffee house that exists on the corner, and the Den of Antiquity furniture shop next to it, but instead I’m looking at a backdrop that some Photoshopping designer has blanded into a vision of flavorless establishments they’ve called “Cafe Cafe” and “Mid Century something.” They’ve even taken out the curbside trees!
Fishing in Silver Lake? Throw this one back.