Best Media Buy

On my way to work I pass this billboard. (It’s on Santa Monica Blvd., just east of the 101.)

I’ve been passing this billboard for the past, oh, let’s say 14 months.

Whoever made this media buy made the best deal on earth. I’m guessing they paid for one, maybe two months of placement, but it’s been up there for at least 14 months, probably 15 if they put it up as a teaser campaign.

American Wedding had its Los Angeles premiere on July 24, 2003. The national premiere was August 1, 2003. The DVD release was January 2, 2004. The HBO premiere was last week.

I’m wondering if the billboard will be up when it starts airing on American Movie Classics.

2 thoughts on “Best Media Buy”

  1. I’ve noticed it too. It’s also proof positive the red ink they use is not UV resistant. But the glue sure holds up.

  2. The whole thing was really faded, I had to do some serious work in photoshop with levels to kind of show what the hell was on the billboard. I like how the easiest thing to read on the billboard is the hopelessly out-of-date date of August 1.

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