In a candy-assed matchup of civic petulance and catty inanity with some greedy imminent domain thrown in, that wacky incorporated municipality known as West Hollywood has proudly hijacked the Sunset Strip, claiming it’s their property and name to pimp out as they see fit and there’s nothing big bad Los Angeles can do about. In an interview to confirm the young city’s right to grab the name, WeHo Convention and Visitors Bureau Chief Brad “Burly” Burlingame simply added, “So there. Pfffffffff!”
Burlingame is quoted in the L.A. Times today as being frustrated to near tears whenever his beloved city is misidentified, saying that he cringed last month when a New York Times story about Sunset’s landmark Argyle Hotel was datelined Hollywood. “If they said Rodeo Drive was in Los Angeles, people in Beverly Hills would have a fit,” he added.
But the trouble with Burly’s weak-kneed argument is that Rodeo Drive begins and ends inside B.H. boundaries, whereas I would not be alone in arguing that the historic Sunset Strip continues a couple blocks outside of WeHo’s eastern border. Not only that, but the Sunset Strip was there long before WeHo was incorporated in 1984. Self-proclaimed “Mayor of the Sunset Strip” Rodney Bingenheimer called the young municipality a “punk-assed, snot-nosed, 20-year-old city that shouldn’t be allowed to get away with that shit.”
In related news, North Hollywood has commenced taking over Burbank Boulevard from the city of Burbank, Santa Monica has filed against West Hollywood seeking full custody of Santa Monica Boulevard, and Sherman Oaks has put its stretch of Van Nuys Boulevard up for auction on eBay.